Introduction to Sana Commerce
Sana Commerce has emerged as a strong contender in the eCommerce platform landscape, especially for businesses heavily reliant on ERP systems like SAP and Microsoft Dynamics. We recently announced our partnership with Sana and thought we’d dig a little deeper into what this partnership means for online merchants.
In a recent discussion, Ben Lorenz, managing partner of Human Element, and Graydon Bazell, senior account executive at Sana, explored the advantages Sana brings to the table, particularly for B2B eCommerce. Here’s a breakdown of the insights they shared about this ERP-integrated eCommerce solution.
Revolutionizing ERP Integration
Graydon highlighted that Sana’s first-principles approach to ERP integration sets it apart. Unlike traditional platforms requiring custom development to recreate ERP logic, Sana integrates directly, reflecting critical business data—pricing, inventory, and customer-specific details—seamlessly. This eliminates the risks of discrepancies and minimizes costs while ensuring a real-time experience between the customer-facing platform and back-office systems.
Key benefits include:
- Real-time mirroring of ERP data on the eCommerce platform
- Cost and time savings by avoiding redundant custom developments
- Reduced maintenance and technical debt
Accelerating Time to Value
Speed to market is a hallmark of Sana’s strategy. Graydon explained their goal: onboarding customers within 90 days. This rapid timeline is achievable thanks to:
- Configuration-First Approach: Instead of building from scratch, Sana leverages pre-configured ERP connectors.
- Quick Environment Setup: In a few days, businesses see their ERP data—products, pricing, inventory—live on the platform.
- Minimized Development Overhead: Sana delivers advanced functionality, such as customer-specific pricing and assortments, right out of the box.
This approach ensures businesses can go live faster and start seeing ROI without extended development cycles.
Scaling with Flexibility
For companies navigating acquisitions or expanding into new regions, Sana’s multi-installation framework is a game changer. Features include:
- Support for multiple ERP instances across regions
- Quick deployment of additional storefronts with consistent back-end logic
- Flexibility to integrate with diverse ERP environments like SAP S/4HANA and Microsoft Dynamics 365
This flexibility allows businesses to adapt rapidly to changing operational needs without significant redevelopment.
Enhancing B2B Features and Community Engagement
Graydon emphasized Sana’s robust suite of B2B functionalities and its commitment to continuous improvement. Recent updates, such as enhancements to subscription modules and multi-warehouse inventory management, demonstrate a focus on solving B2B-specific challenges. Moreover, Sana fosters a community-driven ecosystem through initiatives like quarterly Sana Spotlights, where upcoming features are showcased, and customer feedback is actively incorporated into the roadmap.
Human Element’s Role in Driving Growth
Ben Lorenz discussed Human Element’s vision for supporting Sana customers by focusing on eCommerce growth rather than ERP implementation. As a systems integrator specializing in platform optimization and long-term improvements, Human Element plays a pivotal role in shaping the future of B2B eCommerce within the Sana ecosystem. Our collaboration bridges the gap between ERP implementers and businesses striving to maximize eCommerce ROI.
Looking Ahead: A Collaborative Journey
As Sana continues to evolve, our partnership will become a key to success for B2B merchants. By combining Sana’s innovative platform with the expertise of our seasoned consultants to build an ERP-integrated eCommerce solution, businesses can achieve rapid implementation, scalable growth, and sustainable competitive advantage.
Check out the video of the conversation above, review more details about the Sana Commerce platform, and reach out if you’ve got questions or comments.
