The Weekly Read: October 27, 2020

Human Element is proud to work with the best of the best in eCommerce, so when we learn something cool from our industry partners, we want to share it with you!


  • In September, a Magento 1 security breach impacted more than 2,000 storefronts. Learn here about few of the security measures our partner Webscale uses to protect applications from exploits exposed by this attack!
  • Our own Ben Lorenz weighs in on What Merchants Should Expect This Black Friday in this video.

Avalara, a leading provider of tax compliance automation for businesses of all sizes, has announced the release of their Magento 2 connector, which includes two major feature enhancements: CertCapture for eCommerce and Cross- Border. These functionalities are now built into the extension and available on the Adobe marketplace. Ask your project manager for more info!


Learn how AI will redefine the modern marketing campaign!


(We’ve saved the best for last, just like Webscale did in that video!)

  • Google made another big change back in May, announcing the Page Experience Update; a set of requirements that will dominate the search algorithm and ranking system in 2021—and webstore owners are already seeing errors reported in Google Search Console. Learn more here!
  • Co-owner Ben Lorenz is quickly becoming a regular on the speaking circuit. Join us for the Digital Marketing Workshop on November 9th at noon EST for a deep dive in to the best practices of online branding and creating a powerful user experience. The panel will also include Skidmore Studio’s CEO, Drew Patrick!

Need help implementing what you learned from our partners? Our Strategy and Consulting team is here to help! Contact your project manager, or if you aren’t yet a client, contact us today!

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Human Element

Human Element is an eCommerce services and digital marketing agency based in Ann Arbor, MI. Founded in 2004, Human Element has been delivering eCommerce solutions, custom integrations, and digital marketing solutions for 20 years.
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