Bringing the Human Element to Tech

The story of our beginning is a common one: a couple of guys have an idea for a company and start it in the basement in one of their homes. 

But when Ben Lorenz and Jason Magee started Human Element, it was because they knew they could bring something unique to the table. Not only did they want to build a tech company that was smart, agile, and did great work for its clients, they wanted to build the company around a set of core values that puts people at the center of everything it does.

A person sitting on a couch using a laptop on their lap. Their right hand rests on the sofas armrest, while the left is on the laptop keyboard. The setting appears cozy and casual, with a hint of another person in the background.

20 Years Later, We're Still Here and Doing the Work.

From our humble beginnings to today with a staff across several states and countries, we have a strong foundation in our hometown of Ann Arbor, Michigan. We continue to deliver digital solutions and great results with our expert mix of strategy and design, eCommerce development, digital marketing, and analytics.

Our Mission Statement

We provide the technology expertise that helps transform our clients’ organizations by building the best human-centered digital experiences.

Core Values & Guiding Principles

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Be a Problem Solver

We proactively identify challenges and bring ideas for solutions to the table.

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Encourage Work/Life Balance

We foster an environment that encourages employees to pursue their interests inside and outside of work.

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Keep the Bottom Line in Mind

We strive to be aware of how our work decisions impact our finances.

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Respect for People and Ideas

We acknowledge and listen to our colleagues and clients with open minds and respect.

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Take Ownership, Recognize Ownership

We empower our team by acknowledging our individual capabilities and the strengths of others, taking responsibility for our own contributions and creating opportunities for others to succeed.

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Always Do the Right Thing

We owe it to ourselves, those we work with, and our communities to operate with moral standards that we can be proud of.

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Always Look for a Better Way

We use agile, experimental, and innovative approaches to find efficiencies and new ways to achieve results.

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Be Accountable

We take responsibility for all our actions and hold others to doing the same.